🔐 The Evolving Regulatory Terrain
Key Enforcement Dates:
- July 1, 2023: Colorado/Connecticut privacy laws took effect
- March 2024: CalPPA begins audit authority
- Q3 2024: Expected Texas/MT privacy law enforcement
⚖️ CPRA vs. CCPA: Critical Upgrades
Enhanced Consumer Rights
| Right | CCPA | CPRA |
|---|---|---|
| Opt-Out | Sales Only | Sharing + Cross-Context Behavioral Ads |
| Correction | No | Yes |
| Sensitive Data | No | Special Protections |
| Retention Limits | None | Business-Use Timeline Required |
New Liabilities:
- $7,500/incident for youth data violations (<16 yrs)
- 4% revenue penalties for systemic non-compliance
🔧 Operational Checklist
1. Data Mapping & Inventory
- Requirement: Document flows of SPI (Sensitive Personal Information)
- Toolkit:
- Automated discovery scanners (e.g., OneTrust, WireWheel)
- Legacy data purging workflows
2. Consumer Request Systems
Receive RequestVerificationData AggregationDeliveryRecord ArchivingRequest Fulfillment SLA
3. Vendor Management
- Contract Clauses:
- Right-to-audit provisions
- Flow-down liability terms
- DPAs aligned with CPRA §1798.100(d)
💣 Risk Hotspots
Top 3 Enforcement Triggers
- Dark Patterns in consent interfaces
- Overretention beyond disclosed purposes
- Third-Party Data Loopholes
Case Example:
2022 Sephora Settlement ($1.2M) – Failure to process Global Opt-Out signals
🛡️ Cybersecurity Mandates
CPRA §1798.100.5 Requirements
- Encryption: AES-256 for SPI at rest
- Access Controls: MFA + Just-in-Time provisioning
- Incident Response: 72hr breach reporting threshold
Compliance Tech Stack:
<TEXT>SIEM → DLP → Cloud Access Security Broker → Automated Deletion Tools📊 Retention Calculus
Balancing Act:
ConflictJustifyLegal HoldsCPRA DeletionOperational NeedRetention PeriodsRecommended Actions:
- Classify data by litigation risk vs. regulatory value
- Implement Temporal Access Controls (Auto-archiving at 12/24/36 mos)
🚨 Immediate Next Steps
- Conduct SPI discovery scan by EoQ
- Update privacy policies with:
- Clear retention timelines
- “Limit Use” disclosures
- Train customer service on verification protocols
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